Play online role playing and get your chores done

The new Chore Wars site allows you to define a character and gain role-playing experience points from doing household chores (cleaning, taking out the trash, etc)

The site was created by freelance web developer Kevan Davis and with the artwork of Craig J Spearing (which has a WoW feel).
The revenue model seem to be both ads and paid "Gold accounts".

Here is a quote from the testimonials page:

"Our 14 year old son is now actively looking for things to do (we've linked xp points and gold pieces to pocket money) and he even got a friend involved!"